Better in Blonde: Meet the New Non-Rooted Shades Taking Over TressAllure

You asked for more blonde, and we delivered. While rooted styles have had their moment, our TressAllure community made one thing clear: you want luminous, dimensional blonde from root to tip.

Case closed—she’s blonde!

  • We’re thrilled to introduce three brand-new non-rooted blonde shades across some of our favorite silhouettes, along with a special spotlight on one of our most beloved styles, Charlotte.


Meet the New Shades

Vintage Blonde: A rich blend of light brown and platinum blonde. It delivers natural depth without feeling heavy—the ultimate timeless blonde.
Vintage Blonde: A rich blend of light brown and platinum blonde. It delivers natural depth without feeling heavy—the ultimate timeless blonde.
Sunlit Blonde: A warm, golden blonde laced with platinum-silver highlights. It catches the light from every angle for a vibrant, multidimensional finish.
Sunlit Blonde: A warm, golden blonde laced with platinum-silver highlights. It catches the light from every angle for a vibrant, multidimensional finish.
Cloud Veil: Our lightest, softest cool blonde. It pairs soft platinum with neutral blonde tones for an airy, elevated look with zero starkness.
Cloud Veil: Our lightest, softest cool blonde. It pairs soft platinum with neutral blonde tones for an airy, elevated look with zero starkness.

Find Your Silhouette

  • You can find all three non-rooted shades available across a wide range of lengths and cuts:
  • Charlotte
  • Charming
  • Razor Cut
  • Shag
  • Flawless Waves
  • Poised
  • Brushed Pixie

Ready to experience root-to-tip radiance?

Discover your shade and find your nearest retailer today.

Shop the New Colors at Our Retailers